Privacy Notice

This privacy notice (this “Privacy Notice”) describes how Buckley’s FEC LLC d/b/a Buckley’s (“Buckley’s”, “we”, “us” or “our”) collects, uses, secures and discloses information about you when you access or use our website located at https://www.buckleys.fun (the “Website”), when you visit us at one of Buckley’s family entertainment center locations, and when you interact with us through any other websites, pages, features, or content owned and operated by Buckley’s that direct to this Privacy Notice (collectively, the “Services”).

Buckley’s respects your privacy and is committed to protecting it in accordance with this Privacy Notice, which also explains your rights and choices regarding your personal information.

Information We Collect

We may collect and/or obtain certain personal information (such as name and other contact details) through our website(s), mobile application(s), on-site systems (including point-of-sale terminals, kiosks, electronic waiver or registration forms, guest Wi-Fi, security/CCTV cameras, audio or video systems, and other on-premises technologies), and in connection with in-person interactions at our locations (collectively, the "Sites"). The types of personal information we may collect include:

• Contact and other personal information, such as your name, age, postal address, e-mail address, and telephone number
• Your mobile phone number and the content of the text messages you send us, when you text us
• Names, postal addresses, e-mail addresses, and telephone numbers of minors, where a parent or legal guardian who is responsible for the minor provides that information to us and represents that they are authorized to do so and to consent to our collection and use of the minor’s information as described in this Privacy Notice
• Username and password to sign up for and access any Buckley’s membership, loyalty, rewards, party, event, account or guest account program (if offered) and your online profile
• Payment information (such as payment card details, financial account information, billing address, and related transaction details), which may be processed by our third-party payment processors
• Information about your education, experience, work and military history, legal work eligibility status, and other information relevant to specific jobs for which you may apply
• Other personal information you may provide to us, including information submitted through liability waivers, release forms, birthday party, group, school, or event registrations (such as emergency contact details and health, allergy, accessibility, or medical information relevant to safe participation in activities)
• If you use our mobile application(s), online account features, guest Wi-Fi, or in-venue technologies, information such as your device ID, approximate or precise location (if enabled), nearby or visited Buckley’s locations, Wi-Fi or network connection information, and device interactions may be collected

In addition, when you visit our Sites, we may collect certain information by automated means, such as cookies, pixels, software development kits, web beacons, session replay or similar analytics tools, and other tracking technologies, including geolocation information. The information we may collect in this manner includes IP addresses, browser characteristics, device characteristics, operating system, language preferences, referring URLs, information on actions taken on our Sites, recordings or replays of website interactions where enabled, and dates and times of Site visits.

A "cookie" is a text file that websites send to a visitor's computer or other Internet-connected device to uniquely identify the visitor's browser or to store information or settings in the browser. A "web beacon," also known as an Internet tag, pixel tag, or clear GIF, links web pages to web servers and their cookies and may be used to transmit information collected through cookies back to a web server. Through these automated collection methods, we may obtain "clickstream data," a log of content on which a visitor clicks while browsing a website. As the visitor clicks through the website, a record of the action may be collected and stored. We may link certain data elements we have collected through automated means, such as your browser information, with other information we have obtained about you — for example, to let us know whether you have opened an e-mail we sent to you.

Your browser may tell you how to be notified when you receive certain types of cookies or how to restrict or disable certain types of cookies. Please note, however, that without cookies you may not be able to use all of the features of our Sites.

We may also collect images, video recordings, audio recordings (in common areas where signage provides notice of recording), license plate information, device identifiers, or similar information through security cameras, CCTV, access-control systems, guest Wi-Fi, arcade/game systems, point-of-sale systems, or other on-premises technologies to protect guests, employees, and property; investigate incidents; operate and improve our locations; and comply with applicable law.

If you use Site features operated by third-party social networking services (such as Facebook or Instagram), we may receive information you have made available to those services, including the geographic location of your mobile device and other information about you (such as name, email address, gender, locale, time zone, languages, social media profile URL, personal website URL, biographical information, birthday, photo, list of devices, education history, work history, hometown, interests, current city, relationship status, and certain security settings information) and your contacts on those services. Some of these services allow you to push content from our Sites to your contacts or to pull information about your contacts so you can connect with them on our Sites. Some of these services also facilitate your registration for our Sites or enhance or personalize your experience on our Sites. You should make sure you understand the information your third-party social networking services may make available to our Sites. We may use and disclose the personal information we receive on our Sites through third-party social networking services as described in this Privacy Notice.

Your personal information may also be collected by us or by third parties that support the Services, such as payment processors, website hosting providers, point-of-sale and reservation vendors, waiver or event registration platforms, analytics providers, tag-management vendors, advertising partners, fraud-prevention providers, and customer support vendors.

How We Use the Information We Obtain

We may use the information we obtain through the Sites to:

• Create and manage your account
• Offer and provide products and services to you
• Communicate about, and administer your participation in, special events, programs, surveys, contests, sweepstakes, and other offers or promotions
• Send information to others at your request
• Respond to and communicate with you about your requests, questions, and comments
• Manage your application for employment with Buckley’s and contact you in connection with potential employment opportunities
• Process claims we receive in connection with our products and services
• Protect the health and safety of guests, employees, and others, including administering waivers and release forms, responding to medical or accessibility needs, addressing allergies, and helping ensure safe participation in activities at our locations
• Operate, evaluate, and improve our business (including developing new products and services; managing our communications; determining the effectiveness of our sales, marketing, and advertising; analyzing and enhancing our products, services, and Sites; and performing accounting, auditing, billing, reconciliation, and collection activities)
• Perform data analyses and other processing (including market and consumer research, trend analysis, financial analysis, anonymization, encryption, and tokenization of personal information)
• Protect against, identify, and prevent fraud and other criminal activity, claims, and other liabilities
• Comply with and enforce applicable legal requirements, relevant industry standards, and our policies (including this Privacy Notice)

In addition, we may use information collected online through cookies, local shared objects ("Flash cookies"), web beacons, pixels, session replay tools, and other automated means for purposes such as (i) customizing your visits to our Sites, (ii) delivering content (including advertising) tailored to your interests and the manner in which you browse our Sites, (iii) marketing, (iv) demographic research, (v) measuring advertising effectiveness, and (vi) managing our business. These practices may involve targeted advertising where advertising, analytics, or social media partners collect information through our Sites. We may supplement data we collect through automated means with information about your location (such as your zip code) to provide you with content that may be of interest to you. We also use this information to help diagnose technical and service problems, administer our Sites, identify users of our Sites, and gather demographic information about our users. We may use clickstream data and session replay or similar interaction data to determine how much time users spend on pages of our Sites, how users navigate through our Sites, and how we may tailor our Sites to better meet the needs of our users.

We may use third-party web analytics services on our Sites, such as Google Analytics or similar providers. These providers use technologies such as cookies, web server logs, web beacons, pixels, and scripts to help us analyze how visitors use the Sites, troubleshoot performance, improve guest experience, and measure advertising effectiveness. The information collected through these means (including IP address and interaction data) is disclosed to these providers, who use the information to evaluate use of the Sites and provide related services to us. We may combine information we collect from you with information we receive from third parties and use it for the purposes described in this Privacy Notice. We also may use the information we obtain about you in other ways for which we provide specific notice at the time of collection.

Internet-Based Advertising

On the Sites, we may collect information about your online activities for use in providing you with advertising about products and services tailored to your individual interests. This section explains how to exercise your choices. You may see certain ads on other websites or platforms based on your visits to our Sites because we participate in advertising networks administered by third-party vendors. Ad networks allow us to target our messaging to users through demographic, interest-based, and contextual means. These networks track your online activities over time by collecting information through automated means, including cookies, web server logs, and web beacons, to show you advertisements tailored to your individual interests.

The information our ad network vendors may collect includes information about your visits to websites that participate in the vendors' advertising networks, such as the pages or advertisements you view and the actions you take on those websites. This data collection takes place both on the Sites and on third-party websites that participate in the ad networks. To learn more about how to opt out of ad network interest-based advertising, see the “Your Advertising and Cookie Choices” section below.

Information We Share

We do not sell your personal information for money. We may allow advertising, analytics, or social media partners to collect identifiers, internet or network activity, geolocation data, or inferences through cookies, pixels, and similar technologies for cross-context behavioral advertising. When you post a comment on our Sites, third-party social network services, or blogs, we may publish your name and/or user ID with your comment. We share personal information with third parties who perform services on our behalf based on our instructions, including payment processing, reservation, waiver, event, analytics, security, and customer support services. Mobile phone numbers, text-messaging opt-in data and consent are never shared with or sold to third parties or affiliates for marketing or promotional purposes (see “Text Messaging” below).

We also may disclose information about you (i) if we are required to do so by law, regulation, or legal process (such as a court order or subpoena), (ii) in response to requests by government agencies, such as law enforcement authorities, or (iii) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss, protect guests, employees, or property, or in connection with an investigation of suspected or actual illegal activity. We reserve the right to transfer any information we have about you in the event we sell or transfer all or a portion of our business or assets (including in the event of a reorganization, dissolution, or liquidation).

Your Options

We offer you certain choices about how we communicate with you and what information we collect from you. To update your preferences or ask us to remove your information from our e-mail lists, please use any unsubscribe link in our marketing emails, or contact us as specified in the How to Contact Us section of this Privacy Notice. You can also manage cookies and similar technologies, including for targeted advertising, using the “Manage Cookies” link in the footer of the Website, and you may opt out of interest-based advertising through the industry tools described in the “Your Advertising and Cookie Choices” section below.

Your Advertising and Cookie Choices

Buckley’s may engage in online advertising, analytics, and social media practices that involve third parties collecting identifiers, internet or network activity, geolocation data, or inferences through cookies, pixels, or similar technologies for cross-context behavioral advertising. If you would like to opt out of these practices, you can use the “Manage Cookies” link in the footer of the Website and adjust your preferences accordingly, or contact us using any of the methods described in the “How to Contact Us” section below. You may also opt out of interest-based advertising through the industry tools described below.

Some of the companies we work with for analytics and advertising purposes are members of the Network Advertising Initiative ("NAI") or the Digital Advertising Alliance ("DAA") Self-Regulatory Program for Online Behavioral Advertising. You may visit the following pages, which provide opt-out mechanisms for participating companies: networkadvertising.org/managing/opt_out.asp and aboutads.info/choices. You may opt out of interest-based advertising on your mobile device through your device settings.

Text Messaging

When you text Buckley’s at +1 (818) 740-3917, we collect your mobile number and the content of your messages to answer your inquiry. Buckley’s uses an AI assistant to answer text messages, and our messaging and AI service providers process your messages only to deliver and support this service on our behalf. Mobile information: Mobile numbers, text-messaging opt-in data and consent are not shared with or sold to third parties or affiliates for marketing or promotional purposes. Text messages are sent only in reply to your own messages; message frequency depends on your conversation. Msg & data rates may apply. Reply HELP for help or STOP to opt out at any time. Our text messaging terms are in section 23 of our Terms at https://www.buckleys.fun/terms.

Children's Privacy

Buckley’s does not knowingly collect personal information directly from children under 13. Parents or guardians may provide information about minors in connection with birthday party bookings, waivers, group or school events, or similar services, and are responsible for providing that information on the child’s behalf. If we learn that we have inadvertently collected personal information directly from a child under 13, we will promptly delete that information. Parents or guardians who believe we may have collected information from or about a child under 13 may contact us using the information provided in the “How to Contact Us” section and may request to review, delete, or stop further collection of their child’s personal information.

Your California Privacy Rights (Shine the Light)

California law permits California residents to request certain details about how their personal information has been shared during the calendar year with third parties for those third parties' own direct marketing purposes. We do not disclose personal information to third parties for their own direct marketing purposes after you have exercised an applicable opt-out right.

If you are a California resident with questions about our practices regarding sharing personal information with third parties for direct marketing purposes, please contact us using any of the methods described in the “How to Contact Us” section. Please put the statement "Your California Privacy Rights" in the subject line of your email or the address line of your envelope, and include your name, street address, city, state, and ZIP code so we can process your request.

Links to Other Web Sites

Our Sites may contain links to other websites, social media pages, plug-ins, widgets, or other third-party features for your convenience and information. These websites and features may be operated by companies not affiliated with Buckley’s. Linked websites and third-party features may have their own privacy policies or notices, which we strongly suggest you review if you visit or interact with them. We are not responsible for the content of any websites or features that are not affiliated with Buckley’s, any use of those websites or features, or the privacy practices of those third parties.

How We Protect And Retain Personal Information

We maintain administrative, technical, and physical safeguards designed to protect the personal information you provide against accidental, unlawful, or unauthorized destruction, loss, alteration, access, disclosure, or use. These safeguards may include access controls, vendor diligence, employee training, physical security measures, network and system protections, and incident-response processes. While we strive to protect your personal information, no method of transmission over the Internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including to provide the Services, maintain business records, resolve disputes, protect safety and security, prevent fraud, and satisfy legal, accounting, tax, employment, insurance, or reporting obligations. The retention period may vary depending on: 1) the context of the processing, 2) the amount, nature, and sensitivity of the information, 3) the risk of harm from unauthorized use or disclosure, 4) applicable legal requirements, and 5) whether we can achieve the purpose through other means.

Acknowledgment and Updates to This Privacy Notice

This Privacy Notice is provided to inform you of our privacy practices and does not create any contractual rights or obligations. By using the Sites, you acknowledge that you have read and understood this Privacy Notice. We may update this Privacy Notice from time to time to reflect changes in the law or as we update or expand our Services, so please visit this page periodically to see if anything has changed. When we make a change, we will revise the “Last Updated” date at the top of this Privacy Notice, and we may also provide you with notice of such updates to comply with legal requirements. All changes will be effective as of the “Last Updated” date. If you have any questions about this Privacy Notice, please reach out to us anytime at Social@Buckleys.Fun or as described in the “How to Contact Us” section below.

How to Contact Us

If you have any questions about this Privacy Notice or would like to exercise a privacy right, please reach out to us at Social@Buckleys.Fun or visit/write to us at:

Buckley’s FEC LLC d/b/a Buckley’s
Attention: Corporate Office
21010 Erwin St. #1A
Woodland Hills, CA 91367